My last posting mentioned that M&S are about to launch a clothing range aimed at women over 45. According to today’s Telegraph, it looks like they been pipped to the post by George at Asda. Fiona Lambert, their brand director, realised that Asda were leaving ‘unloved’ a whole section of their customer base and it needed to be addressed (no pun intended).  The solution – Moda- a collection of classics in beautiful fabrics with attention to detail, that are also on trend. Real thought has put into what goes into their first collection due out in March 2009, so you’ll find: jeans and trousers with a higher waistband to stop the overflow of expansive flesh; skirt and dress hemlines are slightly longer but stop short of frumpy; dresses have sleeves; coats are tailored and knitwear is pure cashmere or angora-mixes. Good news too are the prices which start at £14 for jeans and £30 for a coat. Another range, Dress Point is a collection of dresses that are refreshed every 6 weeks and, like Moda, come in sizes 8-22 which is also great news for those of us who are small or fuller figured. The men have not been forgotten and Boston Crew has been launched for the over 45 male, so you can do your shopping together while picking up the weekly groceries. So make it a date for your diary to pop along to your nearest store next March.