Well it would have to be wouldn’t it? Everything goes in cycles and this is no exception. So ditch the St Tropez, the lip gloss and the over bleached hair and think glossy hair (easy to say, harder to achieve) and red lips ( to be avoided at all costs if you have thin lips).  You could always opt for a sheer colour and pink would work if you’re worried that red is a bit too showy.  Hair is also dramatic – this is perhaps where the wigs come in handy – so you’ll need a brilliant stylist.  The good thing is that we can now stay out of the sun and hide our bikinis if we want to, because pale skin is back in fashion.  For more info, see my blog dated Oct 19th where I write about the O magazine experiment transforming the LA ladies to ones with NY style.