It seems that graduates are also suffering as a result of the economic downturn. This means that competition for the jobs that are available will be very fierce. I’ve already received some calls from some very savvy mums, who have booked their graduate sons and daughters (both A level and university) in to see me. Why? Well, we all know first impressions count and most students, though they dress well for their age group and social scene, don’t always have a clue when it comes to the business world. By teaching them exactly what to wear for what they want to achieve, they get the edge on the others. Not fair but true that if there are two equally talented contenders, the one with the best image is more likely to be the winner. Putting on the right outfit really can earn you the money. See www.accentuate.me.uk for more details.