That was the question I posed to a room full of lovely ladies On Wednesday night at Orchids – a female only health & fitness centre in Peterborough. They might not have known when they came in but they certainly had more idea when they left.  Celebrities call it Personal Branding, and even lesser mortals have one whether or not we’re aware of it. What the ladies learned last night is  what they wear supports or detracts from the messages they want to portray about who they are and what they stand for. More importantly, they became extremely aware of how unique they are as  individuals in their style preferences. This is why you cannot always successfully carry off the same clothes that look great on your friend, even if you are a similar build and shape.  In fact, the twin sisters in the audience had completely different style preferences.  Fascinating stuff, which makes my role even more exciting and meaningful.  I think the ladies really enjoyed themselves – I know I did. If you’re interested in finding out more, I will be running 3 additional monthly sessions. The next one is on Wednesday February 25th at 7pm entitled ‘How to look like a model’. Ring Hannah or Carol on 01733 348299 for more details.