I just thought how beautiful and fresh Michelle Obama looked when she entered 10 Downing Street for the first time earlier today.  It’s no coincidence that she’s the first First Lady to grace the covers of Vogue and O (Oprah Winfrey’s magazine). She somehow seems to make dressing look effortless. She looks stylish and comfortable at the same time. Her choice also really captures her ‘brand values’ of warmth, sincerity and the importance of being a mum as well as the wife of one of the most important Heads of  State in the world. Not an easy achievement, when you have the eyes of the world upon you ready to criticise your every fashion faux pas.

So if you were the leading lady, what would you wear? What are your brand values? Does your clothing encapsulate what you want the world to know about you? Consistency is the key. It’s no good dressing for success one minute if you look like a tramp the next.  It confuses people and then they become unsure of your message and what you stand for.

Have think about it. It really is important, even if you’re not as visible as Mrs Obama. Your eyes don’t lie but your clothes can!