Great news for those of us who have long awaited a fashion designer to come up with a range specifically for the older woman – well over 35 anyway. George Davies (formerly Next, Per Una and George at Asda) has created a new range which will sell through concessions in department stores across the UK and Republic of Ireland.  ‘It will give great choice and value’ is the hype with a staggering 150 pieces in his first collection. George is said to be targetting women who would normally shop at Karen Millen and Whistles (who have recently done an about- turn on their target audience and are now aiming at 20 somethings) but stockists have denied this saying it’s more akin to Per Una, a different type of client altogether. We’ll need to watch this space. Beales is launching in October and is likely to be one of the largest stockists.  If you’d like more information go to http://www.give.co.uk/