According to market analysis, women born in the 1960′s and 70′s are the ‘ones to watch’. They have money in their purses, vast earning power and are maturing into adulthood after the exploits and partying of their youth.  Analysts at Verdict Research claim, that to these customers, price becomes less important while the need for luxury and quality increases.  As a direct result, many retailers and designers are putting the spotlight on the 30 -45 year old, which is great – if you are in that age group.

Seems to me, that the older woman, who also wants to be fashionable and discerning about her clothing, has once again been forgotten. What is wrong with the fashion industry these days? Do they not realise we 50 plussers still have over 30 years to spend money on looking good?

If there are any magazine editors, clothes retailers or fashion designers reading this blog, I hope you take note. We are CRYING OUT for information, advice, help and someone who takes us and our clothing seriously. It’s difficult to equate to a teenager who is a size 6 and 6 feet tall.  If we have to have fabulous bodies show us how to wear our clothes, there is always the beautiful Iman – who is a perfect example of how 54 is most definitely not over the hill.  

Sorry ladies to have such a moan – not like me I know – but I do feel so passionately about this. Don’t you? Or am I becoming a grumpy old woman?